Moxie Is A Soda!

Moxie, the olde timey New England soda. Since 1884!
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Vending OK

danielclowesreader:

The OK Soda Vending Machine insert (from the trade brochure), followed by a photo of the actual vending machine front, which looks a little different:

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OK POS

danielclowesreader:

Yesterday at the DANIEL CLOWES READER tumblr, I posted an image from a 1994 OK Soda trade brochure. The booklet has a pocket in the back with around 15 glossy inserts that show different OK items, such as premiums (t-shirts, hats, etc) and point-of sale-display items. I’ve never seen many of the things on these sheets. I wonder: did they ever make the PBN581 ‘shelf wobbler’?

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gameraboy:

Oh, Superman!

1966 Superman Coloring book by Whitman

mox-and-bottles:

Journey to Maine

(Source: atomictoasters.com)

Metal bottle opener, seen on eBay.

learntobabble:

At the antiques shop in Manchester.

luckypeach:

The story of the New England Moxie Congress, a hundreds-strong band of zealots who are fervently dedicated to the soda.

Photograph by Neal Santos.

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